On Tuesday morning, Monahan appeared live on CNBC with Yasir Al-Rumayyan, the governor of the PIF, as these two men announced that the PGA Tour and the DP World Tour had struck a deal with LIV as these three leagues will merge and form a new entity. That gaudy figure clearly appealed to Monahan. Photo by Chris Trotman/LIV Golf via Getty Images Greg Norman, CEO and commissioner of LIV Golf, is seen with his excellency Yasir Al Rumayyan, and Majed Al Sorour, CEO of Saudi Golf Federation, during Day Three of the LIV Golf Invitational - Chicago at Rich Harvest Farms on September 18, 2022. The PIF has more than $600 billion in assets, according to Bloomberg.

LIV Golf is a part of the PIF’s “ Vision 2030,” a plan “to drive Saudi Arabia’s economic transformation through active, long-term investments and high standards of governance and transparency.”

Since LIV Golf’s inception, the PIF has invested almost $1 billion into LIV Golf, the start-up league. The man who defended his tour, the same man who loathed and lambasted the Saudi-backed LIV Golf Tour, went behind the scenes and struck a deal with the Public Investment Fund (PIF), the benefactor of LIV. PGA Tour Commissioner Jay Monahan sold out, pure and simple.

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